Apology Not Accepted: Standard Circulation Drops 20%

M@
By M@ Last edited 113 months ago
Apology Not Accepted: Standard Circulation Drops 20%

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By bltphoto in the Londonist Flickr pool.

The Russian-backed Evening Standard relaunched last month in a vortex of orange and apology not seen since KIlroy was nixed by the BBC. The first monthly circulation figures will be announced today and are expected to show a 20% dive in circulation during May. Like the newspaper itself, however, that figure is not so black and white. Along with its new look, new owner and new outlook, the Standard has also adopted a new distribution strategy. Its price varies by location and time; for example, the cost is cut from 50p to 10p at mainline stations in the late evening. These complications have not yet been taken into account by the Audit Bureau of Circulations, who measure such things. It's a complex and intricate argument, which we've ignored in favour of a simplified and negative headline. Can't remember where we learned that trick.

Last Updated 04 June 2009