Freesheet Fight Opens Up

By Lindsey Last edited 118 months ago
Freesheet Fight Opens Up

Could it be? By secretlondon123 via the Londonist Flickrpool.
As the tender for the prime morning commute freesheet distribution contract opens up ahead of Metro's current deal on tube station exclusivity expiring next March, let's consider the possible providers of your morning's read from 2010.

In a dream world where the most useful or diverting proposal wins, we'd be rooting for daily free Time Out listings sharing the gig with the Choose What You Read folks alongside Londonist beamed to those video advertising screens.

Back on Planet Earth however, Metro will doubtless fight for its decade old spot doling out an "inchoate collection of news" to the bleary eyed and half awake. Its main rival is likely to be News International, attempting to foist a sleb heavy London Paper on you when you're least able to resist it and we wouldn't be surprised if Lebvedev wades in, having flirtated with freebie flinging at the relaunch of the oh so jolly orange Evening Standard. A new title might be required, despite the fact that on relaunch day, the ES hit the streets sharpish after noon: The Morning Staple, has a nice ring to it. And then there's Express Newspapers, who've been angling for a way into the charge free market for some time. Could we finally see 'Desmond's Daily Grind' score the slot? Expressions of interest must be submitted by 3 June.

Last Updated 26 May 2009