Our Second Birthday's Coming Up...Hint Hint

By M@ Last edited 141 months ago
Our Second Birthday's Coming Up...Hint Hint

We’re going to have to start a new category soon. Stupidly expensive stuff goes on sale at Harrods. This week, it’s whisky (or ‘whiskey’ as the source article sacrilegiously spells it). The Islay distillery of Ardbeg is offering its rare 1965 single-malt for £2000. That’s, like, nearly £3 a millilitre. Or, put a more familiar way, £150 for a double. Frankly, we'd expect thrice-distilled unicorn piss for that price.

A Harrods’ spokesperson explained:

There is a demand for it (despite its high price) simply because there are a number of connoisseurs who love collecting something very rare and very prestigious - and then there are the people who actually drink it.

So, if you ever get offered some, don’t ask for a splash of coke. For the rest of us, this is what we’re missing out on:

If they choose to drink it rather than collect it, (they) would expect a smoky whiskey with the aroma of the sea and saltiness coming through it.

Smoky? Sea salt? In other words, it tastes like Brighton Pier.

Last Updated 17 July 2006


How dare you bring dumb Americans to task for misspelling whisky (or rather, spelling it the Irish way), then commit the far greater sacrilege of insulting Ardbeg? Although far too smoky for many palates, Ardbeg is one of the finest whiskys available and because, like Port, whisky only improves with age, a 1965 cask really is worth the kind of money they're asking - unlike Vintage wine, a case of which will typically contain at least one (if not more) undrinkable bottles.

That 1965 cask will have sat in Ardbeg's barrelhouse on the Islay coast for forty years, absorbing the unique air and atmosphere of its beautiful location. Over a third of it will have evaporated as it matures - distillers call this 'the Angel's share' - leaving the finest, cask strength, tipple known to man. It will taste like God's own nightcap.

For Ardbeg lovers, any new whisky release is an especial pleasure as we nearly lost them for a while: the distillery was actually mothballed in 1981, and only started production again in 1997, so there's been a serious dearth of the good stuff for some time now. In fact, since the best whisky starts at about twelve years old, we're still waiting, but you can sample the very interesting Very Young and Still Young for a taste of things to come...

I don't work for Ardbeg, by the way, but if anyone reading this does... my address is above...


but for £3 a mililitre....?


Every. Penny.


James, aren't you taking this a bit too serious? Or am I taking your comment too serious?

And I assume the vast majority of these bottles will never be opened anyway, but be stored in very safe place.


James, aren't you taking this a bit too serious? The way I read this entry this is taking it with a bit of humour, I wouldn't call that sacriledge or insulting.

Anyway, my take on it.