TfL Launches Campaign To Encourage More Women To Take Up Cycling

By Alex Corey Last edited 21 months ago

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TfL Launches Campaign To Encourage More Women To Take Up Cycling
Image: TfL

TfL is marking International Women’s Day by launching a campaign to encourage more women to take up cycling.

It has launched its Cycle Your City campaign to get more women involved with the sport, and establish what barriers need to be removed to make this happen.

Image: TfL

A TfL study found that 60% of occasional female cyclists in London would cycle more if they saw more women of their age and background on bikes around the capital.

TfL is looking to change the underrepresentation of women in cycling by working with a diverse group of women and organisations to build an in-depth picture the female experience of cycling across London.

Christina Calderato, TfL’s Head of Transport Strategy and Planning, said: "Despite lots of improvement, women are still persistently underrepresented in London’s cycling community."

Image: TfL

Although the campaign is officially launched for International Women's Day (8 March), TfL plans to ramp it up over the summer, with a series of events and activities due to be announced in May.

For more information visit the TfL website.

Last Updated 06 March 2020