You indeed read that correctly. Selfridges — one of the world's most famous department stores — is now stocking jet suits. Well, nine of them anyway.
Created by inventor Richard Browning, each 'Iron Man' jet suit propels the wearer into the ether. How high into the ether? One Redditor posted this video of Browning taking a jet pack for a spin round the back of Selfridges. And the answer appears to be 'not especially high, but enough to make one guy go "Oh My God!" a lot'.)
At £340,000 a pop, you'll need a bank balance that goes to infinity and beyond. There's also the fuel costs involved: according to The Mail, the jet suit rinses four litres of diesel a minute — meaning you can only stay airborne for about nine minutes before needing to come back down to earth, and fill 'er up again.
Though a jet suit might seem a bizarre item for Selfridges to sell, let's not forget that in its time, the Oxford Street store has peddled everything from chauffeurs' outfits to light aircraft.