One of the first ever adverts for Selfridges.
Lord forbid your chauffeur be shoddily dressed.
From that golden era of travel when you didn't get charged extra for taking a suitcase... even if it was the size of a wardrobe.
Or maybe you've already bought your own plane from Selfridges.
When it rains it London, you don't need an umbrella, you need a military umbrella.
Shoe sales are nothing new.
Before there was the onesie there was the slumber suit.
The 're-covered golf balls' do seem particularly un-Selfridges.
Even Edwardian Londoners were doing brunch.
A delicious advertisement for various 'holiday hampers'. It is some picnic party that gets through two tins of roquefort.
A somewhat hyperbolic joint ad, in which Selfridges hints that not having British Goodrich tyres — like its own fleets of vans — motorists face probable death.
You'd have thought discussing undergarments in a 1920s newspaper would have been considered unseemly. Not according to this advert.
This one proves it was OK to discuss ladies' underwear too (unless this was Selfridges' idea of a shock ad campaign). Our favourite line from the good few hundred words of text: "Washed in the snowy foam of LUX your dainty underthings will give the maximum of service and look fresh and pretty all the while."
Selfridges did indeed invent the phrase 'xxx days till Christmas'. Alas, the idea of buying blankets as presents was not such a tenacious idea.
A friendly warning from Santa.
Santa's short-lived middle man.
In case they sell out of blankets.
You'd be short sighted not to buy these.
London Zoo might have a thing or two to say about this now.
Spending advice from a squirrel? You must be nuts.
Things just got shooty shooty gun gun.
Sometimes the simplest ads are the best.
