Vintage Selfridges Ads

Will Noble
By Will Noble Last edited 17 months ago
Vintage Selfridges Ads

One of the first ever adverts for Selfridges.

The Bystander, 10 March 1909. Image © The British Library Board

Lord forbid your chauffeur be shoddily dressed.

Pall Mall Gazette, 12 March 1920

From that golden era of travel when you didn't get charged extra for taking a suitcase... even if it was the size of a wardrobe.

The Globe, 18 May 1920

Or maybe you've already bought your own plane from Selfridges.

The Tatler, 15 April 1931. Image © Illustrated London News Group. Image created courtesy of The British Library Board

When it rains it London, you don't need an umbrella, you need a military umbrella.

The Globe, 14 August 1920

Shoe sales are nothing new.

The Globe, 19 August 1920

Before there was the onesie there was the slumber suit.

Pall Mall Gazette, 14 April 1920

The 're-covered golf balls' do seem particularly un-Selfridges.

The Globe, 22 May 1920

Even Edwardian Londoners were doing brunch.

London Daily News, 7 December 1909. Image © The British Library Board

A delicious advertisement for various 'holiday hampers'. It is some picnic party that gets through two tins of roquefort.

The Globe, 26 July 1920

A somewhat hyperbolic joint ad, in which Selfridges hints that not having British Goodrich tyres — like its own fleets of vans — motorists face probable death.

Yorkshire Evening Post, 20 May 1930 Image © Johnston Press plc. Image created courtesy of The British Library Board

You'd have thought discussing undergarments in a 1920s newspaper would have been considered unseemly. Not according to this advert.

The Globe, 30 July 1920

This one proves it was OK to discuss ladies' underwear too (unless this was Selfridges' idea of a shock ad campaign). Our favourite line from the good few hundred words of text: "Washed in the snowy foam of LUX your dainty underthings will give the maximum of service and look fresh and pretty all the while."

Derby Daily Telegraph, 13 December 1927. Image © Local World Limited/Trinity Mirror. Image created courtesy of The British Library Board

Selfridges did indeed invent the phrase 'xxx days till Christmas'. Alas, the idea of buying blankets as presents was not such a tenacious idea.

The Globe, 16 December 1920

A friendly warning from Santa.

The Globe, 23 December 1920

Santa's short-lived middle man.

The Sketch, 23 November 1949 Image © Illustrated London News Group

In case they sell out of blankets.

The Tatler, 10 December 1919 Image © Illustrated London News Group. Image created courtesy of The British Library Board

You'd be short sighted not to buy these.

Pall Mall Gazette, 14 October 1912

London Zoo might have a thing or two to say about this now.

The Sketch, 1 May 1946. Image © Illustrated London News Group

Spending advice from a squirrel? You must be nuts.

The Tatler, 16 February 1944. Image © Illustrated London News Group. Image created courtesy of The British Library Board

Things just got shooty shooty gun gun.

The Tatler, 27 July 1927. Image © Illustrated London News Group. Image created courtesy of The British Library Board

Sometimes the simplest ads are the best.

The Tatler, 20 August 1947. Image © Illustrated London News Group. Image created courtesy of The British Library Board

Last Updated 06 March 2017