Opinion

Tone Deaf Press Release Of The Day: "London Is One Of The Happiest UK Cities"

Tone Deaf Press Release Of The Day: "London Is One Of The Happiest UK Cities"
Not massively in the mood for this right now tbh. Image: Shutterstock

"REVEALED: London is one of the happiest UK cities to live and work in".

We could all do with a bit of cheering up, but some upbeat press releases we're getting at the moment seem a little, how shall we put it... tone f**king deaf?

On a day when the capital announced it's closing down tube stations, and rumours of an imminent lockdown are rife, one job search website (we won't name them), decided it was time to spread the tidings that "London is one of the happiest UK cities to live and work in." (Do they mean 'one of the happiest UK cities to try and survive the next three months while watching your livelihood go down the pan in?').

An extra kick in the teeth: the release says it comes ahead of tomorrow's International Day of Happiness (which would make us feel a touch nauseous at the best of times).

The icing on the shit cake, though, is that when you look at the actual stats (and ignore the fact that all this is un-scientific fluff), London is only the sixth happiest city in the UK — behind, among others, Plymouth and Swansea.

In other tone deaf press releases, we're getting pestered to run something on The Most Photogenic Spiritual Destinations in the World. Because that's what people want to see when they're hunkered down in their bedsit in Sutton, wondering when to crack open the last chicken and mushroom Pot Noodle.

Keep up to date on all the latest London coronavirus news here.

Last Updated 19 March 2020