See 40 Inflatable Cartoon Clouds Drifting Through Covent Garden Market

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Last Updated 31 July 2024

See 40 Inflatable Cartoon Clouds Drifting Through Covent Garden Market

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Inflatable clouds in Covent Garden Market
Little Cloud World promises to be a "portal into a happy place". Image: David Parry

With the recent spate of decent weather in London, you may be wondering where all the clouds have gone.

The answer: Covent Garden Market.

One of the clouds at the market's entrance
The installation is in situ till October. Image: Paul Grover

Los Angeles-based artists, Samuel Borkson and Arturo Sandoval III — known together as FriendsWithYou — have just strung up 40 inflatable cartoon clouds from the rafters of the Apple Market.

Loads of the clouds
We've discovered if you look at them for too long, they become a bit menacing. Image: David Parry

Known as Little Cloud World, the installation is said to be a "portal into a happy place where visitors from across the globe are invited to explore, spread kindness and feel compassion for people and the planet". (Although is it me, or if you look at them for more than 30 seconds at a time, they begin to feel menacing...?)

Visitors are also invited on a 'happy trail' around the market area, to discover a few other clouds, including an extra big, extra happy one squeezed in between the columns on the North Piazza.

One of the clouds doing the Thanksgiving Day Parade
A cloud at New York City's 2018 Thanksgiving Day Parade. Image: Casey Kelbaugh

Little Cloud World is free to enjoy, and on show until sometime in October 2024. This isn't the first time the friendly clouds have taken flight; they've already shown up at places including Shibuya in Japan, and at New York City's famous Thanksgiving Day Parade.

But surely no cloud feels more at home than when it's in London.

Little Cloud World, Covent Garden Apple Market, until October 2024, free