Transport for London (TfL) is trialling some new tech on the back of buses to help drivers avoid tailbacks. Real-time traffic updates are now appearing on the posteriors of route 344 vehicles, between Clapham Junction and Liverpool Street.
The electronic boards — by Equitech IT Solutions — use GPS technology to give up-to-date traffic information, in what is thought to be a world first.
They're positioned in the lower-rear window of the bus. TfL claims that this position won't intrude on the 'advertising potential' of the bus, which is an important source of revenue for the network. The boards must surely rule out large 'megarear' adverts, however. Would that reduce advertising income if a significant chunk of the fleet carried these boards?
The technology will be trialled on a second route, the 415 between Tulse Hill and Old Kent Road, in the autumn. Each trial will last six months.