High Wages But High Rent: Is London Worth The Trade-Off?

By Londonist Last edited 24 months ago
High Wages But High Rent: Is London Worth The Trade-Off?
Photo by Stew Dean from the Londonist Flickr pool.

The conversation is a familiar one: friend who's moved out of London comes to visit and is shocked at how expensive everything is. They then espouse the wonders of their new home city declaring it to be cheaper than London. You respond that the capital may be expensive, but wages are higher than elsewhere.

But are you financially better off living in London? Here's the maths:

Cost of living

The first thing is to look at how much the basics would cost in each city. This includes rent, utilities, internet, a monthly travel card and a gym membership. One thing to note is that the cost of rent for London is calculated based on a one-bedroom flat outside the city centre, whereas for the remainder of the cities the cost of rent is modelled on a one-bedroom flat in the city centre.

There aren’t too many surprises so far — we know that London, Cambridge and Oxford are expensive places to live. So how do these compare to the average wages in each city?


Adding the average income after tax into the picture starts to reveal a little more. The latest Office for National Statistics data on average wages relates to 2013, so these figures are adjusted using the inflation rate to pro rata 2015.

Interestingly, the average wages do not appear to correlate to the average cost of living for each city. Clearly the difference in income and cost of living in Edinburgh is higher than other cities, including London.

Cost of leisure

Before we draw a conclusion, it’s worth noting disposable income will only get you so far depending on which city you are in. If I had £300 in London and £300 in, say, Glasgow, then you would expect that the £300 would go a lot further in Glasgow in London.

To counteract this effect, let's adjust the actual disposable income to reflect how much it is actually worth in the city you are living in.

Let's compare the price of a three-course meal, four pints of beer and an adult cinema ticket in each city with the national average price. The average, by the way, is £43.11.

In the chart above, the cost of a three-course meal, four pints of beer and a cinema ticket in London (£58) is 35% higher than the national average

We can use these percentages to adjust the disposable income for living in each city so that we can compare the cities on a truly like-for-like basis.

Disposable income

So we have found out the basic cost of living, the average income, the remaining disposable income and then adjusted that to reflect how much it costs to go out and do the things you enjoy in each city. Does living in London mean we are financially better off?

Well, it doesn’t appear so.  By these calculations, we would be almost three times better off living in Edinburgh, and nearly twice as well off living in Cardiff, Sheffield or Belfast.

There are, of course, other factors to take into consideration: unemployment levels in each city; the distribution of wealth in London; the immeasurable value of living in a city you love.

We won’t be buying a one-way ticket to Edinburgh just yet but next time there's that conversation about where to live, we'll have to rely on arguments other than the higher wages.

By George Hodgson-Abbott, customer experience and analytics, Capgemini UK

Last Updated 02 June 2016


Muhaha!!! Yeah, it's way too cheaper to attend the sheep shearing contest in Hicktown than a West End theatre ticket.


"We won’t be buying a one-way ticket to Edinburgh just yet" - Why not?


There are 'other factors' to consider...it not all about just money.


Resolution repeal "renters rights" protection, existing properties never happen as "America" global trade. Cause inflation policies, oppose fairness equivalent to San Francisco prename of London Breed admire surname. President of Board of Supervisors of "San Franhattan excuse me gentrified term of San Francisco anyhow rents highest in America no hope to approve policies. British developers and commerce crossing into "NAFTA" nations London cause agitation to middle class REITS only for "shell companies". British and BENELUX REITS,LLC and SIISc going build class A office towers L.A,Seattle,San Francisco and Boston due profits. Affluent LGBTQ buying homes in U.K gotten influence by Madonna renters rights is needed. Were going fight gentrification if migrate "California...expect increase every 2months. Majority optimistic due, scales high salaries as London taxes is problem both regions. Where losing rentals is there resolution to solution of gentrification only global firms. Selling London and San Francisco for rich London Breed admires London's housing policies going run for mayor 2020 or become VP for REIT. London lose estimate 5,000 units within 2yrs. due urban planning approved REITS for affluent fight for fair housing!


I am so happy I moved out of London, the stink, the noise all left behind. While i come in for work, I am glad i moved out, now 30miles west of the M25, life is much much better!! Obvs Rent is about £600 a month less, (2 bed Flat), I can still get into London for anything unique/drinks etc.. but I have a view of trees and parks and its peaceful and my overall quality of life is much better. Also, Gyms are cheaper, Insurances are cheaper so you save more money. But one big thing i really noticed, was that by no longer living in London, I had money to spend on the things that London offers... Since leaving i go to more events, theater, dinners etc.. etc.. I have also been able to save money for the first time ever, so one day I might be able to buy a house before i'm 50 (I dont have Daddys money to buy one, or even a deposit see!) I ride a motorbike to work every day, which also makes for a happier life ;-)
All in, being born and bred in London, i can't say i miss any of it enough to ever want to live there, even if i was filthy rich.


I'm not entirely sure a gym membership counts as one of the key basics of life.,,