Finally, Someone's Said It: Developers Up Yours

Tabish Khan
By Tabish Khan Last edited 36 months ago
Finally, Someone's Said It: Developers Up Yours
Our favourite is this translations of developer speak. Copyright Gram Hilleard
Our favourite is this translations of developer speak. Copyright Gram Hilleard
Copyright Gram Hilleard
Copyright Gram Hilleard
Particularly relevant as Soho is under threat of losing its cultural status. Copyright Gram Hilleard
Particularly relevant as Soho is under threat of losing its cultural status. Copyright Gram Hilleard
The constant building site that is London in all its glory. Copyright Gram Hilleard
The constant building site that is London in all its glory. Copyright Gram Hilleard
Another area that may be gone soon. Copyright Gram Hilleard
Another area that may be gone soon. Copyright Gram Hilleard
Copyright Gram Hilleard
Copyright Gram Hilleard

We're no fans of the often nauseating language used by developers to describe new buildings, so we're glad that artist Gram Hilleard has come up with a creative way of conveying our dislike for their wayward exaggerations.

Hilleard has taken a London tourist stalwart — the postcard — and given it his own twist. Now, instead of featuring picturesque London buildings such as Buckingham Palace or St. Paul's, they capture new developments and areas under threat by proposed offices and luxury flats, summing up the reality perfectly.

We also love his translations of developer speak into cynical, though arguably correct, plain English.

Gram Hilleard: Developers Up Yours is on at Offsite Gallery, 175-185 Gray's Inn Road, WC1X 8UE until 7 June. Entrance is free.

Click here for more of our housing coverage.

Last Updated 28 April 2015

A

Artist? He must be very proud.
Developer bashing in London is just boring. Change the record.

Art Critiqued

The last illustration is more successful as it more closely combines the positive, promotional language of developers as would be used in tourist promotion such as the postcard form chosen and combines these with actual photographs that allow the viewer to critique the reality, however, particularly in illustrations 1 and 4, the art is sidelined and these become too political, disengaging the viewer.

Thomas Tompion

Brilliant, it's time somebody sees these monstrosities for what they are, boring.

M2

The left and the right are really speaking as one on this - The left don't want rich people to move in, the right don't want poor people to move in, both use the same "protect our identity" defence