Londonist launched in October 2004, having previously existed under the name The Big Smoker. Here's a screengrab from the first month, when our only advertising was from sister sites in the US, and our main story was about Graham Norton's dislike for Croydon.
A screengrab from 7 July 2005. Rumours were circulating of power outages on the tube. The full truth of what became known as 7/7 had yet to emerge. Note also the copyright-unfriendly use of the Olympic rings in our logo to commemorate the awarding of the 2012 Games to London, the previous day.
2006 carried on with a similar template to 2005, with a few cosmetic changes to the sidebars. The 'Extra Extra' article of news links is still a daily feature on the site in 2014, although we now call it London News Roundup.
2007 brought in a new look with a bolder logo and the first inklings of a menu bar. A rubbish story dominates this day's news.
In 2009, the site got all-the-more photo friendly, with the latest Flickr images above our menu.
All change in 2010, as we became more independent from the Gothamist network and redesigned the site. The new, pared-down black and white site also brought a change of underlying software, when we moved from Movable Type to Wordpress.
On 2011, we built on the existing template to introduce a better 'editor's choice' box and to plug-in social media buttons. A double-decker menu bar was also introduced.
2012 was, naturally, dominated by the Olympics and Paralympics.
In 2013 we discovered colour. A major site redesign made things a little more striking. You'll also note the cheeky cookie message at the bottom.
This month, Londonist celebrates its 10th birthday. In a series of articles, we're looking back at how this website and the city it serves have changed over that decade. Today, we've used the
TheWayBackMachine to dig out 10 screenshots from the site's history — one for each year between 2004 and 2013. Londonist's layout and editorial tone have changed markedly over that decade, as shown by the gallery images above. See also
Last Updated 14 October 2014