BBC Good Food Show London Kicks Off Today

Ben Norum
By Ben Norum Last edited 54 months ago
BBC Good Food Show London Kicks Off Today

Olympia hosts BBC Good Food
Olympia hosts BBC Good Food

Today sees the return to London of the BBC Good Food Show, the longest running food exhibition in the capital and an annual foodie institution. If you think you’ve missed it over the last few years, you may know it as MasterChef Live which it momentarily rebranded to.

Running through until Sunday at Olympia, the show brings with it many of the familiar features, such as a small producers’ market showcasing the best artisan foods from around the UK and further afield, and its chef demonstration theatre where many of TV’s biggest name chefs will be performing — including stars of Saturday Kitchen, MasterChef and Great British Bake Off.

The show has also created some new features in-line with our never-been-more-trendy food scene. Included this year are pop-up restaurants including versions of Borough Market’s Roast and Imperial Wharf’s Blue Elephant, as well as street food from top stallholders such as Bell & Brisket.

You'll also find the Wine Cellar at this year's show, where you can quench your thirst and curiosity in one: taste wines from around the world, buy direct from small vineyards and wineries, and take part in tutored tastings and expert talks.

One of our favourite concepts at the show involves an alternative tube map (it would, wouldn't it). In a bid to help explain and demonstrate the array of different wine styles out there, the team have come up with different wine lines, including the Red Central, Aromatic, Rediscovery and Revelation lines. Just like on the real tube, you can interchange or exit whenever you like. There are also three guided tours around the map, including the Sightseeing Tour taking in all the classics, and the East Side tour showing off some more experimental wine styles — the Dalston of wines, if you will.

The show runs until Sunday at Olympia, and is open until 6pm today, and then from 9.30am-7pm on Saturday and 9.30am-6pm on Sunday. Tickets cost £27 on the door. Visit the website for more details.

Last Updated 15 November 2013