Tim Benzie and his partner Paul Joseph put together this video, in which they act like an informal, hypeactive tourist board. Tim explains:
My niece Emma and her boyfriend Brendan (who live in Australia) are saving for their first trip to Europe together, but told us a month ago that they were considering going on a cruise instead, rather than visiting us in London! We decided to make this campaign video to show them how amazing London is (rather than any cruise!). It's Got To Be London Emma!!
Their campaign not only takes in 73 of London's most attractive spots and experiences, but also ropes a handful of celebrities into the cause.
The video is intended for Emma and Brendan, but if you have friends or relatives who stubbornly avoid the capital, perhaps point them towards this.