Grab A Free Lunch, And See Landmarks Made From Food

M@
By M@ Last edited 72 months ago
Grab A Free Lunch, And See Landmarks Made From Food
The Shard of (sea) Bass
The Shard of (sea) Bass
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World renowned food artist, Carl Warner recreated London�s most famous monuments to celebrate Barclaycard PayTag�s Lunch On Us campaign, which will see 10,000 Londoners being treated to a free lunch using the new contactless way to pay

Gah, PR stunts. How we wring our hands on whether to give them free coverage. The people at Barclaycard have caught us in something of a pincer movement, though, with two unusual gimmicks to launch their new contactless card.

First up, 10,000 people will get a free lunch today, as the promotional teams hand out sandwiches and snacks at major locations such as Canary Wharf, Liverpool Street and Oxford Circus. To claim your freebie, just find one of the teams and try out the PayTag, the new contactless way to pay.

And to celebrate (i.e. make doubly sure of press coverage), they've also commissioned artist Carl Warner to build several London landmarks from out-of-date food: a Shard of bass, an Olympic stadium of green beans and cocktail sausages, a pretzelly Big Ben and a Gherkin made of melons (not gherkins). Alas, the structures aren't on public display. Given the heat, the Shard of sea bass would be a bit of a stinker by now.

Last Updated 29 May 2012