Londoner Jessie J is officially crowned pop princess after winning three gongs at the glittering BT Digital Music Awards which took place at Camden’s Roundhouse last night.
The Do It Like A Dude singer won Best Newcomer, Best Female, and beat Adele - who had three nominations in the category - to win Best Song for Price Tag, although she didn’t attend the ceremony.
Reality boyband (and incredibly good looking) JLS continued last year’s success by being crowned Best Group for the second year running as well as Best Video for Eyes Wide Shut, while The Streets won Artist Of The Year.
Recent Londonist interviewee Ed Sheeran won Breakthrough Artist Of The Year and wowed Camden with a rendition of his single The A Team, but Sheeran’s performance couldn’t beat Nicola Roberts’ jaw dropping acoustic version of Yo Yo from the Girls Aloud singer’s debut solo album Cinderella Eyes. (another wow for the fact she must have hotfooted it from Camden to appear on The Week with Michael Portillo, Alan Johnson and Sir David Frost to talk about bullying, Ed).
The BT Digital Music Awards also celebrates music technology with apps and online listening sites receiving awards. Unsurprisingly this meant iTunes, You Tube and Radio 1 winning gongs for buying, hearing and discovering new music.
The ceremony was hosted by Caroline Flank and moustachioed TV funny man Rufus Hound, with performances from an excitable Rizzle Kicks, a silver Marina and the Diamonds and former Busted and Fightstar frontman, the rather tall Charlie Simpson.
BBC 6 Music’s Adam and Joe Show deservedly won Best Radio Show/Podcast with Adam Buxton quipping: “Is there any chance BT will upgrade our broadband now?”
By Dave Newbury
The full list of winners is:
Best Male Artist in association with the Daily Star Playlist-Olly Murs
Best Female Artist in association with Sugarscape-Jessie J
Best Group in association with Clickmusic- JLS
Best International Artist or Group in association with RWD- Bruno Mars
Best Independent Artist or Group in association with I Like Music- Adelle
Best Newcomer in association with Last.fm- Jessie J
Best Song in association with Gigwise- Jessie J –Price Tag
Best Video in association with BT Vision- JLS- Eyes Wide Shut
Best Place To Discover Music- Radio 1 Online
Best Place To Hear Music- You Tube
Best Place To Buy Music- iTunes
Best Music App- Orange Glastonbury 2011 app
Best Event- Coca-Cola -24 Hour Session with Maroon 5
Best Artist Promotion- Kaiser Chiefs – The Future is Medievil Album launch
Best Radio Show or Podcast- The Adam & Joe Show
Breakthrough Artist of the Year- Ed Sheeran
Artist of the Year in association with Digital Spy- The Streets
Best Innovation or Gadget-SoundCloud
Best Official Site for an Artist- Coldplay.com
Best Fan Site for an Artist- Coldplaying.com
For more information on the BT Digital Music Awards please visit www.btdma.com. The ceremony
will be shown on ITV2 on Monday October 3 at 10pm and Friday October 7 at 7pm.
