Today marks the launch of an electronic currency for part of south London as the Brixton Pound goes digital.
The Brixton Pound (B£) has existed in physical form for two years (today is its birthday, in fact). It can be spent in almost 200 local shops, encouraging residents to buy their goods and services in Brixton. Notes carry images of local celebrities such as environmentalist James Lovelock.
From today, the pecuniary peculiarity goes digital. The Brixton Pound e-currency (B£e) can be used to pay via text message or online. There's a 10% bonus on offer for anyone signing up to the parallel currency. If you'd like to find out more, and meet the brains behind the scheme, there's a launch party tonight at The Electric. A new set of physical notes will also be unveiled, featuring more local heroes.