TfL Invites Sponsorship Bids For Thames Cable Car

Rachel Holdsworth
By Rachel Holdsworth Last edited 82 months ago
TfL Invites Sponsorship Bids For Thames Cable Car

TfL have started the bidding process for sponsors to get their company name on the new Thames cable car and stations. It's certainly a day for sponsorship stories - there've been protests about BP funding the National Portrait Gallery's prize, and now Diamond Geezer conjures images of The Wonga Dangleway or Vodafone, for the O2.

Sponsorship will definitely be needed - Caroline Pidgeon's just had confirmation, at Mayor's Question Time, that it's possible the £57m cost may be met by taxpayers.

(Sceptical thought: surely that amount of cash could be better ploughed into another part of the transport system?)

Given the outcry over the sheer visibility of the Barclays Cycle Hire sponsorship deal, it's amazing TfL are going that route again - though presumably it's the only way to pay for the thing. Do we really want a new cool transport toy badly enough to have the skies over Greenwich and the Royal Victoria Dock branded to buggery?

Last Updated 15 June 2011


I'm a near-neighbour of this thing and cannot for the life of me understand why it runs from 'near Canning Town tube' to 'near North Greenwich tube' when this route is served every 3 minutes by the Jubilee Line.

Apart from Essex Girls on their way to a Take That concert at the O2, who in their right mind will get off the Jubilee, walk to the cable car, pay and then queue to use it, and get back on the Jubilee to continue a journey into central London?


oh, and since it will sway across the Thames in full view of their Canary Wharf HQ, the answer to the first question is 'Barclays', at any price.

It's at times like this we are reminded that 'a Barclays' is cockney rhyming slang.

Chris Pearson

London Eye is sponsored, Bikes are sponsored, the tubes are covered wall to wall in adverts from the entrance, stairs, platform, train and out again.  I does not make any difference if you like or want it - its a way of life.  So bring on the cable car