Cycle Hire Scheme "Flogs Our Birthright To Barclays"

Dean Nicholas
By Dean Nicholas Last edited 94 months ago
Cycle Hire Scheme "Flogs Our Birthright To Barclays"

albertembankmentbarclays.jpg The Guardian's design critic Justin McGuirk is incensed by the amount of corporate branding that Barclays have been allowed in the Cycle Hire and Cycle Superhighway schemes. In describing it as "surely the largest piece of branding in existence", McGuirk is particularly vexed by the "corporate livery" being deployed across the capital, with tens of kilometres of the ground beneath our cycle wheels now daubed by what is effectively a huge, interlinked advert for a major financial institution. While the deal makes financial sense, have we become a city unable to do anything without the imprimatur of a corporation behind it? Read the full article for more.

Last Updated 27 July 2010