If you voted in the online poll you helped convince the judges that the BM had "clearly won the support and enthusiasm of its visitors and users". The judging panel, chaired by Michael Portillo, "were particularly impressed by the truly global scope of the British Museum’s project, which combined intellectual rigour and open heartedness, and went far beyond the boundaries of the museum’s walls."
The British Museum is a behemoth compared to its shortlist competitors, who are all small regional museums, but this is the first time a national London based museum has won the prize. And it's a worthy recipient as A History of the World... is a game-changer, pioneering new ways for museums to interact with their audiences.
The museum receives a cheque for £100,000 and the accolade 'Museum of the Year'.