Computer giant Microsoft yesterday announced the creation of a thousand apprenticeship positions over the next three years. The news was timed to coincide with the start of National Apprenticeship Week, poking businesses into investing in a trainee workforce.
Boris Johnson is determined to cajole local industries into creating 20,000 apprenticeship opportunities by September, particularly in the financial sector. London provides just 5% of the UK's apprentice positions, despite housing 14% of the country's population.
Other companies, including Virgin Media and Norton Rose, have climbed on the vocational bandwagon, announcing their own programmes.
Those looking for their first break into an industry might want to browse through the Apprenticeships website, whose portfolio of roles reads like the adventures of Mr Ben, with everything from horse looker-afterer to games tester.