TfL artist's impression
Barclays is shelling out £25m to sponsor London's cycle hire scheme - sorry, Barclays Cycle Hire - and the cycle superhighways - sorry, Barclays Cycle Superhighways - for five years. That's a nice, and much needed, sum for TfL to recoup on their £140m outlay, but Barclays sure are getting their money's worth.
The roundel has been redesigned from its original turquoise to Barclays blue, making it quite similar to the current river services colour (though TfL have pointed out to MayorWatch that they have different wording; gee); the Barclays logo is also to be incorporated into the roundel itself, six of which will be plastered onto each bike. Barclays Barclays Barclays Barclays Barclays.
