Preview: Alternative Fashion Week 2010

By suke Last edited 105 months ago
Preview: Alternative Fashion Week 2010

c-Oleg-Katchinski-for-web.jpg East London's major fashion event has arrived! This week Spitalfields Traders Market is transformed into alternative fashion heaven as 70 young designers from all over the UK, Europe and beyond show off their collections at Alternative Fashion Week (AFW). Innovations in recycled textiles, elegant and edgy fashion and a strong emphasis on environmental awareness and ethical sourcing make this a vibrant celebration of experimental ideas with a conscience.

Alternative Arts, a not-for-profit organisation and the brains behind AFW, promote fashion as an art form and expression of current culture. They offer a world of opportunity to budding new designers where inspiration and ideology, rather than money or material success, is key. Held annually since 1993, AFW has also played a part in the regeneration of this East London area, which has always had a garment industry - helping to raise it's profile to a global audience and promoting hundreds of new designers. Open to everyone and free to designers to participate, AFW is regarded as an important stepping stone between Graduate Fashion Week and London Fashion Week.

Stunning new models, many of whom are fresh from the free Alternative Arts model training course (which runs for 6 weeks prior to the event) will work 15 catwalk shows a day and a fashion market, full of wild and wonderful accessories, along with live music from The Really Tight Corsets, ensures this fabulous free fashion fest remains the most dynamic event on the annual fashion calendar.

Alternative Fashion Week runs 19 - 23 April 2010 and is free. Fashion shows at 1.15pm daily, fashion market 11am to 5pm daily at Spitalfields Traders Market, Crispin Place, Brushfield St, London E1 6AA (Liverpool St Station)

Image Olag Katchinski

Last Updated 19 April 2010