Land Securities is inviting the capital's aspiring artists to unleash their creative talents and submit designs for London's first neon interactive art installation.
"Day and Night, Night and Day" by British artist, Ron Haselden is a 40.5m by 11.5m neon delight suspended between glass buildings which reflect it, creating a kaleidoscopic tapestry of colour. Situated in the multi-award winning New Street Square development in Holborn, visitors are invited to submit their ideas by filling out a very simple design form when they visit the square or by downloading it from the New Street Square website.
All it requires is an eye for a good pattern and a bit of colouring in. Ron Haselden, whose previous work includes the iconic "Blue Passage" which lines the inside of the walkway between the IMAX and Southbank, will select one winner and three runner-up designs. The winner will have the opportunity to meet the artist and see their design unveiled in late November. The winning design will be on public view at New Street Square for one week. All three runners-up will then have their design concepts displayed on the neon installation.
Land Securities' mission to "bring property to life" has won them many awards and we were there when Alderman Ian Luder, Lord Mayor of the City of London, unveiled their latest accolade in New Street Square this week. The annual New City Architecture Award 2009 is given to the building deemed by the Worshipful Company of Chartered Architects (WCCA) to have made the most distinguished contribution to the streetscape of the City of London.
Closing date for submissions is 6 Nov. New Street Square, New Fetter Lane, London EC4. Nearest tube stations Chancery Lane, Holborn and City Thameslink