Cockney Cash Machine News Reports: 'Pile Of Eartha'

By M@ Last edited 120 months ago
Cockney Cash Machine News Reports: 'Pile Of Eartha'

Image / Herschell Hershey in Londonist Flickr pool.

A cash machine operator has installed Cockney rhyming slang into five of its machines in the East End. The outlets will ask for your 'Huckleberry Finn' rather than PIN, and offer to dispense 'sausage and mash' rather than cash.

Welcome to yet another silly season merry-go-round of free publicity masquerading as news.

The colloquially fluent ATMs are operated by the Bank Machine group, who typically charge £1.50 per withdrawal. Adding a novelty dialect is sure to attract a few additional customers and make the Group more money. All well and good, and another excellent example of creative PR. But, just like the sharks-love-Barry-White story last week, supposedly reputable sources are pumping this out as news. We understand that over summer there's less material to craft stories from. But if pieces like this have to be published, could someone at least rearrange the sentences a little, rather than copying the Press Association release word for word? Thank you.

Last Updated 24 August 2009