Oh dear, oh dear. It was supposed to be a PR stunt like no other. Here's the blurb:
[The] River Thames will give birth to a Watchmen spectacle that is beyond the thinkable. Dr Manhattan, the blue skinned, super-powered being beloved of all Watchmen fans, will rise above the murky depths of the Thames to a height of over 70 feet and tower over all those who dare to attend.
Meanwhile, the shivering twitterers who 'dared to attend' gave testament to the unthinkable spectacle unfolding before their dazzled eyes:
Tried to see the watchmen projection debacle from hungerford bridge - absolutely frozen. - LloydDavis
Watchmen Thames water projection last night was epically rubbish - jeremywillmott
Watchmen projection in London was a waste of time. Very poor. Still, things can only be better for 2012....I hope! - davemidd
HaHa! O mai..t'ain't no 70-footer. Dr Manhatten FAIL (dis pic should B the new dictionary entry 4 'anti-climactic') - capricornucopia
is watching Dr Manhatten rise out of the Thames... and thinking it's shit - kneedown
Seems even Dr Manhattan can't get the better of Old Father Thames, who has something of a history of quashing light shows in his realm.
Read our review of Watchmen.