Sponsored Post: A Star Is Born As Stella Crowns Its 2010 Draught Master @ Old Billingsgate

By Sponsor Last edited 85 months ago
Sponsored Post: A Star Is Born As Stella Crowns Its 2010 Draught Master @ Old Billingsgate

The annual Stella Artois World Draught Master competition heralds the importance of the perfect pouring ritual. Bartenders from around the world compete to demonstrate their beer-serving prowess before a panel of distinguished judges. This year, the 14th edition took place in Old Billingsgate. Twenty five contestants competed for the prestigious title of Stella Artois World Draught Master. Chris Myers from the USA can call himself the brand new Stella Artois World Draught Master and now begins a journey around the world as an ambassador for Stella Artois.

Pouring the perfect Stella Artois is key to enjoying the perfect Stella Artois. That's why they developed the 9 Step ritual to help ensure that everyone everywhere is served with the same care, consideration and craftsmanship Stella Artois has exhibited in centuries of brewing.

Watch the video below to find out about the 9 steps and see the Masters at work.

"She is a thing of beauty."

Visit drinkaware.com for the facts

Please drink responsibly. Over 18s only ©2010 InBev UK limited, all rights reserved

Last Updated 31 October 2010