About Us

Londonist is a website about London and everything that happens in it.

That means news, reviews and events; the history and future of London. We provide everything you need to know about the capital, as well as celebrating the quirks, eccentricities, hidden and surprising bits that make up the alternative side of the city. Upbeat and eclectic, Londonist is created by a diverse team of contributors who share a passion for London. We’re a bunch of London obsessives who live the city and share our best discoveries.

Masthead: Managing Editors: Matt Brown & Lindsey Clarke.

Contact any of us: hello (at) londonist dot com.

For advertising, see here.

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Londonist is published by LDN Creative Ltd. under franchise from Gothamist LLC.

Site designed and maintained by Appfly.

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Nice things people have said about us

“It’s a what’s on guide for the thinking person.”
Frank Skinner, The Observer 2011

“I engaged with my city via the ace site Londonist.com (it’s got everything from news and events to beautiful photography)”
Lauren Laverne, Grazia 2011

“One of Londonist’s biggest strengths is its connection with a legion of Twitter followers, Facebook fans and London blogs”
Which? Magazine’s ‘Best websites for a visit to London’, March 2013

“You’ll never be ‘tired of London’ with Londonist at your fingertips”
The Independent, The 50 Best travel websites, June 2013

Background

  • Londonist was set up in 2004 as The Big Smoker written and edited by original founders Rob Hinchcliffe and Euan Mitchell. Later that year, we joined forces with the Gothamist network of city sites. In doing so, Londonist became the first international addition to the expanding -ist network.
  • In 2010, management of the site was taken on by LDN Creative, Ltd. – a local social media company best known for the @LDN Twitter feed – and Londonist Ltd. was established.
  • Londonist receives over 600,000 unique visits and well over 1.5 million page views per month.
  • Londonist’s wide range of content attracts a high volume of comments and discussion from its readers, not just on-site, but through our popular Twitter feed (@Londonist) and Facebook page.
  • We arrange regular events, including London-themed pub quizzes, guided walks, photo exhibitions and more.
  • We also produce a weekly podcast about London, Londonist Out Loud.
  • If you’re interested in advertising on Londonist, see our options here.

Reviews policy
We review a lot of stuff on Londonist, from theatre productions to books about London, to new restaurants. In an ideal world, we’d choose all our targets independently and review everything anonymously. Indeed, we often do. However, we also rely partly on tip-offs from the venues, and PR companies representing them. In some cases, such as restaurant reviews, this can lead to a situation where the venue is aware that we are there to review them. Hence, our experience may differ from that of the typical customer. From 1 March 2011, we’ve been declaring such arrangements at the bottom of relevant posts, in an effort towards full disclosure. We also mark other potential conflicts of interest (such as family member involvement) in a similar way. Regardless of how we receive access to a venue, we strive to make all reviews as fair as possible, and not swallow the PR company’s line (unless we think they’ve got it right).

Advertising policy 
When we carry advertising content in our editorial stream it is labelled as ‘sponsored by’, has author name ‘sponsor’, and any associated Tweets or Facebook posts carry the label ‘(sponsor)’. We avoid blatant SEO-style advertising and material from ‘content farms’ and work with advertisers to make sponsored content of genuine interest to a London audience. We do not accept guest posts.

Competitions policy
Competitions, giveaways and reader offers on Londonist are always commercially arranged and marked ‘sponsored’ as highlighted above. Normally, we need to take an email address in order to notify winners. We will never share contact details with third parties (such as the company behind the competition) without opt-in permission. Nor will we store or use your details ourselves, other than to notify winners. If you’re interested in placing a competition on Londonist please email advertise@londonist.com

Londonist staff and contributors are not permitted to enter competitions on the site.

Media Partnerships
We forge media partnerships with carefully selected London organisations whose great London stories, events or exhibitions are of genuine interest to Londonist and its readers. These partnerships work on a co-promotional basis and can include project delivery costs. In most cases we dedicate an agreed amount of time and editorial space to each partnership, allowing us to create original content and in-depth articles around the subject.

We have delivered successful media partnerships with Museum of London, Barbican, Thames Festival, South Bank London and others. Interested in talking to us about a media partnership? Email lindsey@londonist.com

Helpful? Bunch of crap? We want this page to be clear, so please email us at hello@londonist.com if you want to query, quibble or suggest.