Brand Tart Up For Olympic London

By · February 25, 2010 at 16:00 pm · No comments · Latest News · Report an error ·

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According to the ES, within a few months our boroughs will be able to bid for a slice of a £32m fund to make London look all Olympicky for 2012 and show off Johnson’s half a million quid city rebrand. Vancouver failed to “dress” its skyscrapers (are we alone in thinking that would have been a colossal waste of money better invested in artificial snow?) but the West End, Royal Parks and Westminster will be covered with the new London branding alongside that controversial 2012 logo whilst other areas can invest in flags, banners and lighting shows to get on message for the duration of the Games. Speaking of which, have you softened towards the Olympic brand?

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  • zefrog

    Nope, it was rubbish and inappropriate when they unveiled it and it still is…

  • http://undefined solange

    I work for a marketing company in LA and when I showed this to them everybody gasped in horror. 100% agreement with zefrog.

  • http://undefined Lindsey

    When i saw it on the Olympic Park hoardings I began to like it.

  • M@

    I can just about get along with the blue version used above, but the orange, pink and turquoise renderings look cheap.

  • http://undefined quitepeculiar

    Ever since I came across this Facebook group, I can’t look at the logo without thinking of poor Lisa Simpson.

  • http://www.bigbunny.co.uk thebigbunny

    The London 2012 logo really is FOUL. I guess I can abandon all hope that they’ll change it at this point. Poor Lisa Simpson being exploited that way! I suppose I expect something more stylish & tasteful to represent London.

    I lived in Atlanta during the ’96 Olympics — their logo was fine (nice & a restrained use of colour even) — it was the “mascot” that was monumentally naff:

    http://olympic-museum.de/mascot/mascot1996.htm

    Monumental missteps …

  • http://undefined Francis

    I kept an open mind about the logo thinking it was just new. I’m still not used to it, I still don’t get it. Not good!

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