Welcome IOC To The London Logorama!

By Lindsey Last edited 141 months ago
Welcome IOC To The London Logorama!

Tessa Jowell and Ken Livingston sat smiling professionally side by side today at a presentation to members of the International Olympic Committee whilst the press carried gleeful stories about their respective divergent opinions of the infamous logo.

Tessa Jowell declared herself, rather touchingly, "unusual" on the Today programme this morning because of her view that the logo is "terrific". Ken, on the other hand, was denouncing the team responsible for the epilepsy inducing brand film, suggesting they should not be paid and desperately trying to find a way to toe the Olympic line yet simultaneously maintain his fundamental derision of the actual design. We’re rather impressed with his effort, as quoted in The Metro:

It is a logo. It is not the meaning of life or a secret code that will identify the bloodline of Mary Magdalene.

Well, quite.

Meanwhile, hopefully cocooned from the ongoing cacophony of brand slagging, we imagine the IOC delegation, here on a 3 day inspection tour of London's Games preparations, were thrilled with the completed power cable tunnels up Stratford way and totally charmed by London’s lofty legacy promises which seem only to be missing the offer of the moon on a stick for everyone.

Meanwhile, elsewhere in the Olympic-a-verse, Beijing 2008 gathers momentum (they’ve got a wibbly man logo and some cutesy animalesque cartoon mascots... aw, Jingjing the panda rocks.)

Last Updated 12 June 2007