Nothing beats a Londoner. Well, not according to a zingy new Nike advert, showcasing our city and its young inhabitants.
You might hate advertising and the effect it has on our lives, but you've got the admire the sheer amount of work — and imagination — that was pumped into this, not to mention the platform it gives to rising local talent.
It captures the essence of what it's like to grow up in London. Take a look:
The video was shot all over London, and the city's the real star here. A lot was shot in Dalston, Brixton and Peckham (look out for a Morley's chicken cameo), but there are more niche locations if you look hard enough. We spotted Sliders Cuts barber's in Hornsey, Alexandra Palace ice rink, Bishopsgate Arcade, and a very chilly-looking Royal Victoria Dock.
Anything we've missed? Let us know what other locations you spot, in the comments below.
Speaking of cameos, a veritable who's who of London grime acts feature in the ad, including Skepta, Dave, AJ Tracey, Michael Dappah (you might know him better as Big Shaq), Little Simz, Kurupt FM and J Hus.
Then there's the athletes — Nike is a sportswear brand, in case you'd forgotten — such as Harry Kane, Steph Houghton, Mo Farah (who appears at the end of someone's bed), Eden Hazard, Diana Asher-Smith and Alex Iwobi.
It really does make us want to put on our Nikes*, and explore the city all over.
*Other sportswear brands are available