PICARDilly Circus Goes Where No Station Has Gone Before

By M@ Last edited 54 months ago

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Last Updated 15 January 2020

PICARDilly Circus Goes Where No Station Has Gone Before

Piccadilly Circus tube station has been rebranded PICARDilly Circus to celebrate the return of the greatest Star Trek character.

For two days only (15-16 January), the station carries rebadged signage, and special announcements will play over the PA system. Resistance is futile.

It's all part of a sponsorship deal from Amazon's Prime Video to mark the return of Jean-Luc Picard in his own spin off series Star Trek: Picard. The hugely anticipated show starts on 24 January 2020, and sees Patrick Stewart reprising his most famous role.

Roundels have been reimagined as Starfleet badges/communicators.

Naturally, the cute advertising stunt got us thinking about other potential tie-ins. How about Seven-of-Nine Sisters, to honour the rescued Borg character who will also feature in the show? Archer-Way? Canary Worf? Please stick further suggestions in the comments.

As well as changes to the signage and roundels, TfL's ever-inventive whiteboard scribblers have also been on the case, with a choice quote from the big man himself. Sadly, they missed the opportunity to write "Stardate 150120".

Some will bemoan TfL's growing habit of renaming tube stations for the sake of a bit of sponsorship money. But if they're all as playful (and temporary) as this enterprise, then we say "Make it so!".