Spotted Any Of These Frozen In Time Buses?

Will Noble
By Will Noble Last edited 15 months ago
Spotted Any Of These Frozen In Time Buses?
Seen one of these around? Here's an Onward ad heading through Camberwell. Image: Londonist

The fantastical (and let's be honest, middling) Disney Pixar film, Onward, was released in UK cinemas on 6 March 2020. Four months later, some London buses are still proclaiming it's 'in cinemas now'. The pandemic has created a 'frozen in time' fleet of buses... and Disney has got serious bang for its buck.

Disney got bang for its buck. Image: Londonist

Bus advertising is considered a great way for brands to advertise; buses do the rounds on London's streets between 10 and 18 hours a day, and are "visually unavoidable". The Onward ads appeared in early 2020, and have been up around five months now — about five times longer than they'd usually be. Lockdown laws meant that there was nothing to plaster over the ad once it'd had its allotted time.

London's cinemas reopen from 4 July, but it's unlikely any will be screening Onward, which has been available on DVD and Amazon Prime since June (and to the chagrin of Disney + subscribers, not there). Maybe there'll be a new cinema bus ad on the block soon.

Snapped any frozen in time adverts recently? Send them to hello@londonist.com

Last Updated 03 July 2020