In Pictures: Pollock's Toy Museum Relaunches In Croydon

Last Updated 25 January 2024

In Pictures: Pollock's Toy Museum Relaunches In Croydon
A red toy bus
All aboard: Pollock's Toy Museum is back in business, this time in Croydon.

A moribund Croydon shopping centre seems an unlikely place to find an original Sooty puppet — but such is the unexpected magic of the new Pollock's Toy Museum pop-up.

Pollock's — which was unceremoniously turfed out of its long-time home near Goodge Street last year — has dusted itself off, and relocated to an empty unit at Croydon's Whitgift Centre. The setting may not quite have the rambling enchantment factor of its former Fitzrovia home, but the museum volunteers are making the most of the new space, setting out a smattering of toys from the incredible permanent collection, including Sooty, Sweep and Soo puppets (donated to the museum by Sooty creator Harry Corbett), a slew of vintage dolls and teddies (including a radio ventriloquist dummy — that's right, radio ventriloquism really was a thing), plus a selection of toy theatres, which Pollock's is particularly well known for.

Sooty, Sweep and Soo puppets
These puppets starred in Sooty shows, and were donated by the creator, Harry Corbett.
A toy theatre
Toy theatres are a Pollock's speciality.
A ventriloquist dummy
A ventriloquist's doll from around 1935, called 'Willie Talk'.
A shelf with vintage toys on it
The Croydon pop-up opens every Saturday until later in the year.

The curators have really embraced their new surroundings, by displaying a miniature Trojan bubble car — a model of the actual ones that were manufactured in Croydon during the 1960s — and a couple of dolls' house rooms, made in the A Barton & Co factory, which employed a number of people living on the New Addington housing estate between the 1950s and 80s.

A toy red bubble car
This Trojan bubble car is a miniature version of the actual cars being created in Croydon in the 1960s.
A dolls' house kitchen
Dolls' house rooms and furniture from A Barton & Co, a toy factory that moved to Croydon in 1955.
An old teddy bear in mini dressing gown
Marcus the teddy bear spent 40 years in the Harrods depository, before moving to Pollock's.
A poster featuring various panto characters
Pollock's brings some much-needed colour to the Whitgift Centre.

Pollock's tell us they'll be in situ at the Whitgift Centre until at least April 2024, but are hoping they can stick around a little longer. The pop-up — which is free to visit — is open every Saturday until then, with regular activities and workshops for kids and adults. In the long run, Pollock's hopes to find another permanent home in central London. Till then, they're still looking for volunteers to work at the museum pop-up; you can get in touch here.

Pollock's Toy Museum pop-up, Whitgift Centre, Croydon, Saturdays until at least April 2024, free

All images Londonist/Joanna Rutherford