ITV Opens Its TV Studios For Behind The Scenes Tours

Laura Reynolds
By Laura Reynolds Last edited 33 months ago

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ITV Opens Its TV Studios For Behind The Scenes Tours
The This Morning sofa in the studio on the ITV Daytime Studio Tour at Television Centre, White City
Photo: Londonist

You can now visit the TV studios where This Morning, Good Morning Britain, Loose Women and Lorraine are filmed.

The ITV Daytime Studio Tour is a newly-launched experience, taking you into the very rooms where the shows are filmed, when the cameras have stopped rolling and the hosts and audiences have gone home.

The Good Morning Britain desk in the studio on the ITV Daytime Studio Tour at Television Centre, White City
Photo: Londonist

ITV's daytime shows recently made the permanent move from their previous home on South Bank, to the former BBC studios at Television Centre in White City.

The studio shared by Lorraine and Loose Women (set up for Loose Women in this shot) on the ITV Daytime Studio Tour at Television Centre, White City
Photo: Londonist

The content of the tour varies from day to day, depending what's going on in the studios, and which areas are available for visitors. Our tour started in the Good Morning Britain studio, made famous for Piers Morgan's forthright opinions and Susannah Reid's endless patience. While the famous desk itself is strictly out of bounds (it cost thousands of pounds to make, we're told), there is a chance to have a go at presenting the weather.

Tour guests have a go at presenting the weather in the Good Morning Britain on the ITV Daytime Studio Tour at Television Centre, White City
Photo: Londonist

Loose Women and Lorraine share a studio — smaller in real life than it appears on TV — with a whole team required to change the set over between live broadcasts. The tour continues with a visit to the production corridor of Good Morning Britain, including a peek inside the green room, guest dressing rooms (very plush) and the production wardrobe (MANY sequins).

The guest dressing room in the production corridor of the This Morning studio on the ITV Daytime Studio Tour at Television Centre, White City
Photo: Londonist

Finally, the studio doors are opened, and tour participants stroll inside to the theme tune played over speakers — quite the entrance. There's a chance to look around the studio, including the sofa where Phil and Holly sit every weekday, and the kitchen where Gino D'Acampo regularly cooks up a storm. Oh, and see if you can spot that NTA statue on set.

The kitchen of the This Morning studio on the ITV Daytime Studio Tour at Television Centre, White City
Photo: Londonist

We haven't given away too much here as we don't want to ruin the surprise — and each tour varies anyway — but it's a joy to see the TV legacy continuing at Television Centre, albeit flying under a different flag.

Sign above the audience entrance to Studio 3 on ITV Daytime Studio Tours at Television Centre, White City
Photo: Londonist

ITV Daytime Studios Tours take place on selected dates. At the moment, preview tickets are available, costing £22 adult/£16 concession. After this, full price tickets cost £27.50 adult/£21 concession. Advance booking required.

Last Updated 07 August 2019