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The London Underground roundel has been cool for a while. Just look at the collaborations both Nike and Adidas did, using the symbol to sell footwear. Now it's working its way up, covering both t-shirts and jumpers in a new collection from DoneLondon.
DoneLondon is a grassroots independent brand that produces hand screen-printed apparel in Lewisham. It keeps it clean in this collection, just a roundel against one colour tees, shown off to powerful effect in a photoshoot at the abandoned Aldgate station.
There are two sides to the collection. The first is the north, south, east and westbound set, featuring a traditional roundel on t-shirts and jumpers. Then there's the mover collection, which features a new take on the symbol, that — as you might have gleamed from the name — puts the roundel in motion. These fresh takes are our favourites.
This is the brand's first collaboration with TfL, but more are expected between now and December 2020.
Items across the two collections cost between £30-£50 and can be bought on DoneLondon's website.