This is a sponsored article on behalf of Sounds Like London.
Meet Jade Bird. She's playing Tower Bridge's first ever gig.
Impressive, right? It's all part of the Mayor of London's Sounds Like London and Behind Every Great City campaign — a month-long celebration of both women in music and London's grassroots music scene, taking place throughout June. She said:
I’m amazingly excited to host my own Airbnb concert in Tower Bridge on the 1st of June as part of the Sounds Like London campaign. I’m very passionate about being a young female in music and using my music to share my experiences with other young women. It’s a big honour to be the first to perform in the iconic Tower, I can’t wait!
Thanks to a collaboration between Airbnb and Little Concert, Jade's performance will be accompanied by 10 additional shows throughout the month, all hosted by young, emerging female artists, and all in some pretty special venues.
With Airbnb Concerts proving a great way for gig-goers to discover local talent, and Little Concert successfully pairing up-and-coming artists with unique venues, these two brands are well placed to help breathe fresh life into London's burgeoning grassroots scene.
Any small artist will tell you how difficult it is to showcase themselves. While London is a hotbed of musical talent, dozens of iconic venues have closed their doors over the years, and many groups are underrepresented on stage. That's why young, female artists form the basis of the Mayor's latest campaign — designed to provide a platform for the capital's budding musicians.
So, what's on?
Highlights include Laura Oakes' cosy country concert in an underground cocktail bar, Matilda & Tatyana's visual spectacular tucked underneath the railway arches, and Ren Harvieu's intimate performance in Russian creative space, Ziferblat.
These magical performances in special places take place across the month, and that's not all — the campaign features panel sessions, workshops and festivals too.
Ready to explore London's music scene? Click here to view Sounds Like London's month-long line-up.