Londoners Are Sharing Their Ridiculously Reduced Food Finds On This Facebook Group

Londoners Are Sharing Their Ridiculously Reduced Food Finds On This Facebook Group

Love your food? Join our Facebook group, Londonist Foodie Finds.

Image: David Green on ReducedFoodLondon

The 70p packet of 12 pork sausages. The 5p cornish pasty. The 10p loaf of bread. Nope, we haven't travelled back to the 1920s — these are all the discoveries from members of a new Facebook group.

ReducedFoodLondon is on a mission to help Londoners find the biggest bargains in supermarkets across the city. The premise is simple: snap a picture of reduced items you spot out and about, post the image in the group — saying which London supermarket the bargains can be found in. If fellow members are in the area, they can take advantage of these often ridiculous mark-downs.

Image: Migtastic Delda on ReducedFoodLondon
Image: Claire Farrell‎ on ReducedFoodLondon

Created on 2 January 2020, there are already over 1,000 members of ReducedFoodLondon. Among the best finds so far are a Ginsters vegan pasty for 5p in Morrisons Canning Town; a packet of mince pie slices at Asda in Deptford for 16p; and a giant M&S fish pie at Clapham Junction, reduced from £8... to 80p!

Turns out there almost IS such a thing as a free lunch.

Image: Tallman Jay on ReducedFoodLondon
Potato party, anyone? Image: Marc Flores on ReducedFoodLondon

Of course, this is about more than saving money on the weekly shopping. Seven million tonnes of food is wasted every year in the UK, while 28% of Londoners live in poverty. Schemes like this, which are really starting to take off, help tackle such issues.

But also, if it means we can suddenly afford to scoff an entire carrot cake, then so be it.

Image: Migtastic Delda on ReducedFoodLondon
Image: Caroline Mcgovern‎ on ReducedFoodLondon

Become a member of ReducedFoodLondon.

Last Updated 09 January 2020