London's About To Get Plenty More Veggie Prets

Harry Rosehill
By Harry Rosehill Last edited 58 months ago

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London's About To Get Plenty More Veggie Prets

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Veggie Pret Great Eastern Street

Veggies and vegans rejoice! London is about to become awash with Veggie Prets, thanks to Pret a Manger acquiring its lunchtime competitor, EAT.

Veggie Pret — a subset of the ubiquitous Pret a Manger — focuses solely on vegetarian and vegan food. London currently has three Veggie Prets; one in Shoreditch, one in Soho and a third on Exmouth Market.

Eat has struggled in recent years — revenue was down 4% on the previous year —  and has failed to keep up with the juggernaut Pret has become.

Not every single EAT — there are 94 in the UK — will become a Veggie Pret, only selected branches. This sadly means that the EAT mere metres from Shoreditch's Veggie Pret probably won't be converting — which is a shame because we were looking forward to out-of-towners complaining about what's become of London when there are two Veggie Prets across the street from each other. Oh well.

Clive Schlee, CEO of Pret said:

The purpose of this deal is to serve a growing demand of vegetarian and vegan customers who want delicious, high quality food and drink options. We have been developing the Veggie Pret concept for over two years and we now have four hugely successful shops across London and Manchester. The acquisition of the EAT estate is a wonderful opportunity to turbo charge the development of Veggie Pret and put significant resources behind it.

Last Updated 22 May 2019