Legendary Bethnal Green cafe E Pellicci is heading west, with some of its most-loved dishes being served in Selfridges this Christmas.
From Monday 2 November 2026, a selection of favourites from the menu of the beloved Italian-run dining establishment — which has been open since 1900, and even had its own podcast for a bit — will be added to the menu of the Brass Rail restaurant within the Oxford Street department store.
New York-inspired deli the Brass Rail specialises in dishes including hot salt beef sandwiches with sauerkraut, and a signature toasted Reuben. The collaboration with E Pellicci marks the Brass Rail's 60th birthday, with the following E Pellicci dishes served in Selfridges throughout the festive period:
🍝 E Pellicci Pasta with pesto or ragu
🍗 The Big Bang Ciabatta: chicken schnitzel, mozzarella and ragu, with pesto on the side
🥪 The Reuben, Pellicci-style: toasted salt beef, sauerkraut, mozzarella, pesto and gherkin
🍰 School cake and custard
Alternatively, you can opt to add a spoonful of Pellicci's family ragu onto any dish on the Brass Rail menu.
Beyond the Brass Rail, Selfridges will be selling 'East End meets West End' merch themed around the collaboration, and fans will be able to shop an exclusive E Pellicci pantry range including olive oil, pesto, brown sauce and Pellicci's own coffee blend, in the Selfridges Food Hall.
Traditionalists needn't worry: the original E Pellicci isn't going anywhere.
E Pellicci dishes are available at the Brass Rail in Selfridges from 2 November 2026.
