A festive ice rink is opening in Covent Garden this year, in collaboration with jewellery brand Tiffany & Co.
The New York-inspired rink takes over the East Piazza of Covent Garden from the end of November, centring around a 4ft-tall bottle of Tiffany & Co. perfume inside a snow globe. Skaters enter via a Central Park-inspired bridge, arriving in an area covered in snow and oversized jewellery boxes in Tiffany's iconic blue shade.
So far, so lovely. Yes, it's somewhat commercial, but it's no different to Fortnum & Mason sponsoring the nearby Somerset House ice rink. But wait... what's that smell? Tiffany & Co. have taken the immersive element a step further, programming that giant perfume bottle to diffuse the 'sparkling floral scent of Tiffany Eau de Parfum' over the area at intervals throughout the day.
Well, it makes a change from the smell of mulled wine.
Tiffany & Co. ice skating rink is in Covent Garden, tickets are free but must be pre-booked, 29 November-26 December 2019.