We're not ones to scoff at a great ad campaign. And after all, Christopher Wren openly took inspiration from the Italian Renaissance of St Peter's Basilica in Rome. So then...
A facscimilie of Michelangelo's iconic statue, David, has appeared in front of St Paul's Cathedral. Albeit this one's sporting a pair of boxers, and posing on top of a Samsung washing machine.
A copy of Rodin's The Thinker, meanwhile, sits in Russell Square, pondering how to operate a washing machine.
Each statue took a six-strong design team two months to complete, as they recreated each famous sculpture in microscopic detail — with an added touch of Banksyesque wit.
The original David, located in the Galleria dell’Accademia in Florence, took Michelangelo more than two years to sculpt.
According to Samsung — which is launching a new range of washing appliances — "The reimagined statues of iconic male nudes give a humorous nod to revealing new Samsung research which found that 75% of men have little or no idea how to operate the domestic appliances they have at home."
The two statues will move to Battersea Park and King's Cross station respectively, later on in the week. The ad has also been blown up all over the Piccadilly Circus mega screen.
Domestic David is available to view at One New Change from 3-4 October and Battersea Park from 5-8 October. The Clean Thinker is available to view at Russell Square from 3-6 October and King's Cross Station from 7-8 October.
Images: Joe Pepler/PinPep