This is a sponsored article on behalf of Frameless.
Calling all art lovers, Instagram addicts and unusual excursion-seekers!
Frameless, Marble Arch's major new art experience is now open. It's a chance to experience the genius of Canaletto, Cezanne, Dali, Kandinsky, Klimt, Monet, Rembrandt, Van Gogh, and more — all under one roof. The twist? There's not a canvas in sight.
Frameless uses state-of-art projection technology (think 479 million pixels delivered by a million lumens of light) to create mindblowing, multidimensional digital interpretations of no fewer than 40 masterpieces.
These include some of the best-loved and most iconic paintings in the world. We're talking works like Dali's The Persistence of Memory, Monet's The Waterlily Pond: Green Harmony, and Rembrandt's The Storm on the Sea of Galilee (the whereabouts of the original are currently unknown, so this really is a rare chance to experience its magic).
The 30,000 square-foot space is split into four galleries — primarily organised by artistic movement — with light and colour flooding every inch.
- Beyond Reality uses clever room design to construct a mind-bending journey from surrealism to symbolism and beyond.
- Colour in Motion celebrates impressionism and its descendants and features advanced motion tracking, allowing you to put your own stamp on the featured works.
- The World Around Us traverses several artistic movements as it takes you on a globetrotting adventure through famous landscapes and city scenes.
- The Art of Abstraction is all about — you guessed it — abstract art, and is arranged into a multi-layered maze.
With floor-to-ceiling projections and a score of specially-composed music curated by award-winning composers delivered via 158 surround sound speakers, this really is a multi-sensory affair, designed for total immersion and maximum escapism.
And we wouldn't expect anything less, given that it was devised by a crack team of world-leading art curators, visual artists and tech geniuses — including those responsible for the iconic opening and closing ceremonies of the London 2012 Olympic Games!
Frameless is suitable for all ages, with kids under five going free. Here, you don't have to worry about sticky-pawed toddlers toppling a priceless sculpture, and even the moodiest of teens will be won over by the venue's social media-friendly aesthetics.
It's also conveniently located in central London, seconds from Marble Arch and Oxford Street. What's more, it's open well into the evening, seven days a week — a fantastic alternative to after-work drinks and a cracking way to reward yourself following an afternoon of Christmas shopping.
And speaking of drinks and shopping, there's both a gift shop and a cafe-bar currently serving a fabulous festive menu on site.
Frameless. 6 Marble Arch. Open 10am-9pm Sunday to Thursday (last entry 7pm), and 10am-11pm on Fridays and Saturdays (last entry 9pm). Adult tickets start at £25.
