The UK's Biggest Immersive Art Experience Is Now Open... And It's A Proper Masterpiece

By Sponsor
The UK's Biggest Immersive Art Experience Is Now Open... And It's A Proper Masterpiece

This is a sponsored article on behalf of Frameless.

Calling all art lovers, Instagram addicts and unusual excursion-seekers!

Frameless, Marble Arch's major new art experience is now open. It's a chance to experience the genius of Canaletto, Cezanne, Dali, Kandinsky, Klimt, Monet, Rembrandt, Van Gogh, and more — all under one roof. The twist? There's not a canvas in sight.

Frameless uses state-of-art projection technology (think 479 million pixels delivered by a million lumens of light) to create mindblowing, multidimensional digital interpretations of no fewer than 40 masterpieces.

These include some of the best-loved and most iconic paintings in the world. We're talking works like Dali's The Persistence of Memory, Monet's The Waterlily Pond: Green Harmony, and Rembrandt's The Storm on the Sea of Galilee (the whereabouts of the original are currently unknown, so this really is a rare chance to experience its magic).

The 30,000 square-foot space is split into four galleries — primarily organised by artistic movement — with light and colour flooding every inch.

  • Beyond Reality uses clever room design to construct a mind-bending journey from surrealism to symbolism and beyond.
  • Colour in Motion celebrates impressionism and its descendants and features advanced motion tracking, allowing you to put your own stamp on the featured works.
  • The World Around Us traverses several artistic movements as it takes you on a globetrotting adventure through famous landscapes and city scenes.
  • The Art of Abstraction is all about — you guessed it — abstract art, and is arranged into a multi-layered maze.

With floor-to-ceiling projections and a score of specially-composed music curated by award-winning composers delivered via 158 surround sound speakers, this really is a multi-sensory affair, designed for total immersion and maximum escapism.

And we wouldn't expect anything less, given that it was devised by a crack team of world-leading art curators, visual artists and tech geniuses — including those responsible for the iconic opening and closing ceremonies of the London 2012 Olympic Games!

Image © Antonio Pagano

Frameless is suitable for all ages, with kids under five going free. Here, you don't have to worry about sticky-pawed toddlers toppling a priceless sculpture, and even the moodiest of teens will be won over by the venue's social media-friendly aesthetics.

It's also conveniently located in central London, seconds from Marble Arch and Oxford Street. What's more, it's open well into the evening, seven days a week — a fantastic alternative to after-work drinks and a cracking way to reward yourself following an afternoon of Christmas shopping.

And speaking of drinks and shopping, there's both a gift shop and a cafe-bar currently serving a fabulous festive menu on site.

Image © Antonio Pagano

Frameless. 6 Marble Arch. Open 10am-9pm Sunday to Thursday (last entry 7pm), and 10am-11pm on Fridays and Saturdays (last entry 9pm). Adult tickets start at £25.

Last Updated 09 December 2022