Black cab drivers have rerecorded Amy Winehouse's hit Back To Black, with new words encouraging people to go "back to black cabs".
The accompanying video, produced by manufacturer of the iconic vehicles London Taxi Company, spearheads a new campaign and manifesto (PDF) to encourage the next Mayor of London to "take a serious and long term approach to London’s roads and Taxi policy".
The #StayFareMayor campaign is the first time the leading players in the trade — cab drivers, tech companies and the manufacturer — have come together to produce a plan for the future.
"We sincerely hope that whoever enters City Hall as the next mayor will get behind our recommendations and help us deliver a faster, smarter and greener taxi service for London," says a LTC spokesman.
Reworking the Camden singer's track was supported by Winehouse's father Mitch, a black cab driver.