Why Is Big Ben On Every Bottle Of HP Sauce?

M@
By M@ Last edited 18 months ago
Why Is Big Ben On Every Bottle Of HP Sauce?

No full English breakfast is complete without a generous dollop of HP sauce. The recipe, "made from oriental fruits and spices", goes back to Victorian times, and is attributed to Frederick Gibson Garton of Nottingham. His fruity brown goo was long produced in Aston, Birmingham. So why does this Midlands condiment feature a famous London landmark on every bottle?

Well, it's widely agreed that HP stands for Houses of Parliament, hence the illustration. But why name a sauce after the Westminster institution?  

Various 'origin stories' can be found on the internet, and it is unclear when the name HP was first used. The official website from owners Heinz tells us that HP has been "adding oomph to your favourite dishes since 1903". In fact, Garton's HP goes back a little earlier. Here's a half-arsed advert from 1902, which positions the condiment as a right royal treat:

Most sources (including Heinz) agree that Garton had first formulated the sauce several years before this (some say in the 1870s, some 1897 and others 1899, while the name was registered in 1895). Garton's auburn substance is said to have found its way into a Westminster restaurant sometime around the turn of the century. In a stroke of rebranding genius, Garton rechristened it 'HP' in deference to the Houses of Parliament, and added the famous illustration to the front of his bottles. An advert from 1905 already boasts of the connection:

Dr Bostock Hill, incidentally, was a medic who was persuaded to give a testimonial for the sauce. His kind words appeared alongside Big Ben on every bottle. The good doctor opined that "it is of a pleasant and piquant flavour, and is in every respect a thoroughly good sauce". Maybe HP stands for Health Professional.

Other origin stories persist, however. It's sometimes written that the condiment was invented by a Harry Palmer, sold as Harry Palmer's Famous Epsom Sauce, and was then abbreviated to HP. Finding himself in debt (having spent a bit too much time on Epsom racecourse), Palmer sold his recipe to Frederick Garton, who kept the name HP, but worked in the Houses of Parliament connection for wider appeal. This tale appears to be apocryphal. Take it with a pinch of salt.

Whatever its origin, HP has long played with its name. Here are a couple of alternative meanings for the abbreviation, dating from the mid-30s.

A Harry Potter tie-in must have been tempting for the marketeers of HP. We're guessing the licence was prohibitively expensive. Perhaps they should be talking to the estate of HP Lovecraft. An image of Cthulhu on every bottle could only aid sales.

Our absolute favourite advert is from 1934. It not only positions HP as 'the 4th condiment' (alongside salt, pepper and mustard), but it also promises that the sauce will keep you 'moist' on the hottest day. Saucy indeed. Oh, and the artist has clearly never seen a sandwich before.

Today, HP sauce remains a staple of the condiment cupboard. The Heinz website reckons that 28 million bottles are consumed each year. "If the bottles were stacked on top of each other," claims the website, "they would reach the same height as 6,189 Houses of Parliament!". We would attempt to verify that altitude, but we fear the steaks would be too high.


Adverts taken from the British Newspaper Archive. Copyright, the British Library Board. Unnecessary wordplay by the author.


Note for pedants: we can't be arsed to get into the argument about 'Big Ben being the bell, not the tower'. Everyone else calls the tower Big Ben. Deal with it.

Last Updated 20 October 2016

Continued below.

Nigel Geffen

With so many seemingly fanciful theories in that article, I really think you need to cite your sauces...

NickA

[pedant on] Actually it is the Elizabeth Tower (although only since 12 September 2012) [pedant off]

Tube Geek

Nothing to do with HP, but check this out! Archway is the only Tube station not to have any of the letters in LONDONIST in it!

Andrew Katz

'Gartons' backwards is Snotrag.

Lizeac

Why did Heinz dumb down & remove the French description from the bottle? It was many a child's first introduction to a foreign language. "Cette sauce ... etc"

Tube Geek

I don't even like HP, or indeed any brown sauce! 😄

Jim Morvay

HP Sauce ruined us over here, across the pond. We can't enjoy any of our favorite dishes wiithout it. Oddly enough, I get a multi-pack of it from Amazon, which is way cheaper than the super skinny bottles sold locally, IF it can be found. I personally love HP Sauce and regardless of it's origin of name, it should be more widely distributed over here in the US.

HowLongs

Just go ahead and admit it- this entire article was written solely for the purpose of using that pun in the last sentence.

Paul Robinson

Since moving to France I hope I have boosted their sales, as I've been plugging everything Brit and Irish while going native, and now an obsessive Sauce Ch'ti fan (a northern French delicacy, usually with the extremely smelly Maroilles cheese). I just buy or encourage the French to buy British sauces and mustards, etc, and I gain all the other stuff to bung on me grub. Murky buckets gentlemen for your aid!

John Lowrie

HP sauce is an absolute essential on any dinner table all the way down in the South Atlantic Ocean for the discerning Saint Helena Island rsidents, especially Christmas! Spot the bottle: https://whatthesaintsdidnex...