Crack And Cider: London's First Shop For The Homeless

By Jo Connarty Last edited 29 months ago
Crack And Cider: London's First Shop For The Homeless
Founders of Crack + Cider, Charley and Scarlett

After speaking to a homeless man who said "people don't give me money because they think I'll just spend it on crack and cider," Londoners Charley and Scarlett decided to take a more hands-on approach to helping rough sleepers.

The east London duo have set up their own pop-up shop on Kingsland Road, provocatively named Crack + Cider. Pop in from 5 November, and you can buy clothing and winter essentials to be given to homeless people by soup kitchens.

Items include a jacket, gloves, hat, socks, fleece, backpack and umbrella. It's all high quality and durable; they'll keep those wearing them a bit warmer this winter, and maybe subsequent winters too.

The items are being sold with a 50-100% mark-up on the wholesale price in order to cover costs and purchase additional stock. Costs are kept to a minimum and are mostly for creating further awareness of the project, including packaging, flyers and the website. No one involved gets paid, so all money raised is going directly to the cause. The online shop has already raised over £1,000 ahead of the opening of the physical store.

The shop itself opens on Kingsland Road on 5 November in creative space One Good Deed Today. The use of the space has been donated without charge for the seven weeks Crack + Cider will be open.

The Warm and Dry Set, £60

If you want to help, buy now on the website or visit the shop at One Good Deed Today, 72 Kingsland Road E2 8AG. Opens Thursday 5 November (open Thursday- Sunday in November and every day of December until 23 December). Follow @crackandcider

Last Updated 04 November 2015


Good on you.

I think that you have got the list mostly 'warmth' complete, especially the hooded warm coat.

Not pooping it in any way, but just done a tally of what I am wearing, and noticed that pants, thermals, trousers, shirt for under the fleece, and shoes were missing. And, a sleeping bag, small enough to go in the rucksack. And, and, a roll on antiperspirant. Then you can survive anywhere. Maybe next year ideas.

Whatever, what you have provided is good.

The brolly might not be practical to carry as most of the time we have hands full of bags. If the coat, rucksack, and maybe future trousers are waterproof, it could be dispensed with.

Best regards, and thanks.

(8.9808 x 10K hours expertise, Boots on the ground, 3742 Days, @ 1.5019 pence/day)

koshka cat

Seriously. ...have you heard about charities?....shocked

john anthony

Can I suggest a starter pack? how about a cardboard box a sleeping bag and a bottle of whiskey