Not a fan of labels? Then you might want to avoid contacting Harrods. When emailing the Kensington department store to see if they've got any Gucci chihuahuas or gold-plated chewing gum in stock (we were after the latter), you'll be asked to confirm your title. And we're not just talking Mr, Mrs or Miss here — there are over 40 to choose from, including Viscount, Doctor, Reverend, Dame, Lieutenant Commander, Brigadier, Mademoiselle, (the wonderfully old fashioned) Mr & Mrs, Her Royal Highness, and plain old boring Lord. And just in case you're wondering if you HAVE to pigeonhole yourself like this — yes, all fields are required.
The whole thing is ripe for a social experiment. Does moonlighting as a Wing Commander mean you'll get a quicker response? If you claim to be Her Royal Highness, does your reply come back in a special gilded email? And who has more clout out of a Viscountess or a Begum? Why not give it a whirl and see what happens.
Come across any ludicrous London-related drop-down menus? We'd like to know.