Clever folk at London Zoo. You remember when the "flame haired" baby monkey arrived on the same day as the London 2012 Olympic torch route was announced?
Well, now they've got a new one, just in time to hit royal baby fever. And this time it's wearing "a crown". No really.
The new arrival has duly been named Chúa, meaning Princess in Vietnamese, and attention has been drawn to the "crown-like tuft sticking up on her head". Despite the dark colouring of her parents, mum Lu Lu, and dad Neo, Chúa is a striking, bright orange colour. No references to surprisingly ginger members of the real Royal family made it onto the birth announcement.
Chúa is the latest addition to the zoo's Royal Baby Trail: if you're visiting, you're encouraged to look out for the "Royal Zoo Baby" crest adorning all the exhibits that are home to baby animals.
There is, however, a good conservation news element to this silly-season story: Francois langurs are one of the world's rarest monkeys, and originate from northeast Vietnam and China. These monkeys are classed as critically endangered; their populations are declining rapidly because of habitat loss.