Neon is all the rage these days in the art world. Tracy Emin has worked extensively with neon, while the Hayward Gallery on the South Bank hosts a neon-lined cement mixer outside its bar. Created by artist David Batchelor, the sculpture is a nod to the name of the Hayward's bar — Concrete — and is employed to stunning effect in this first image by Sven Loach.
The remainder of the images in this neon selection are solidly commercial rather than artistically conceived. That's not to say that there isn't inspired use of the medium here, especially the iconic Ronnie Scott's sign. The venerable jazz club must be one of a minority of Soho establishments not using neon to advertise various of-the-night services. Elsewhere we have signs advertising Her Maj, salt beef and a reflected shot of Piccadilly Circus billboards on wet streets.