As far as media stunts masquerading as world records go, this is up there with the time Boris Johnson claimed the World Record for most Boris Johnsons dangling awkwardly from a zip wire. But it's the Olympics, and we should be all positive and charitable, so here's to the team who created the world's biggest Union Jack from red, white and blue clothing.
The stunt took place yesterday in West Ham Park. The Union Jack (which we know pedants would want us to call the Union Flag, so we emphatically won't) incorporates 2,100 recycled items of clothing donated via the M&S and Oxfam ‘shwopping’ campaign (hand in old clothes at M&S and they'll make sure they're recycled).
The final flag, pieced together by local volunteers and school children, measured 20 metres by 10 metres. The contributing garments will now be recycled via Oxfam.